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Luna Chen, the X-Power Gallery’s repreasenting artist, Coming upon the World Stage
Authorizing Her Artworks to New Model of Chevrolet RV, General Motors(China)...Lova RV
Chevrolet is going to launch its new model of mini sport utility vehicle, Lova RA, targeting on the youth market, along with other models to showcase at the Guangzhou Auto Show(http://auto.sohu.com/20151103/n425111361.shtml) from Nov. 20 to Nov. 25, 2015. The official launching date is November 20, pricing at RMB 80~120,000. According to the General Motors(GM), Luna Chen’s artworks go well with the style of Lova RV, which will become the eyecatching highlight at the show by designing as an art coating on the car body.
The TV campaign for Chevrolet Lova RV features a group of young people driving the car out to have fun, playing with snow. Moreover, the GM team considers Luna Chen’s “ Colorful Flower on Snowtree/Heap of Love” very heart-warming, and would chime in perfectly with Lova RV; the team clicks with Luna, agreed on the creation, design and authorization for three paintings(“Colorful Flower on Snowtree/Heap of Love”, “Night Angel Guard/Happy Snowing Day” and “Night Angel Guard/Happy Happy”) to be painted on the car body, and to integrate with the display wall; as well as two paintings (“Night Angel Guard/You Are My Best Gift”, “Night Angel Guard/Good Friend Together ”to project on the cars. The authorization also includes making the art-derivatives as gifts for Lova RV guests, such as mini car stickers, reusable bags, full-scaled car stickers, mugs, and key chains.
Original Lova RV
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Completed car painting.
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Completed car painting.
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Painted car and display wall.
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Projection on the car.
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Projection on the car.
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Design draft for reusable bags 1
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Design draft for reusable bags 2
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Design draft for Mini car sticker 1
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Design draft for Mini car sticker 2
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Media Coverage
• http://ent.163.com/15/1117/16/B8KUB02Q00032KMI.html
• http://e.ent.163.com/docs/2/2015111716/B8KUB02Q00032KMI.html
• http://auto.sohu.com/20151117/n426737605.shtml
• http://life.21cn.com/zaojiao/news/a/2015/1117/10/30280318.shtml
• http://gd.qq.com/a/20151117/056359.htm
• http://www.gznet.com/live/shjdxw/201511/t20151116_1678940.html
• http://auto.cyol.com/content/2015-11/17/content_11833568.htm
• http://mp.weixin.qq.com/s?__biz=MzAxNTA2NzUwMg==&mid=400709176&idx=1&sn=fb90e73f645e4af0d0db81109633717a
• http://read.haosou.com/article/?id=bfa2dd204c72aec14017daefbe
• http://www.kosf.net/32eca1x51117n426737605.html
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